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Miss U is a beauty pageant for campus sweethearts who are beautiful, talented, and intelligent. The female candidates represent their college campuses from across the country.

The beauty pageant includes a question-and-answer portion and a talent portion. In addition to the pageant, the candidates must also create a video project in which they must explain what they would do with ₱1,000 to make someone happy. The videos were posted on Eat Bulaga!'s official Facebook page.

After the week-long pageantry in the studio, the segment went online by providing updates from the candidates about the projects for the pageant.

However, updates about the pageant gradually disappeared and Eat Bulaga! silently canceled the segment without declaring any grand winner for the competition.

Miss U
Candidates Institution
Clarissa Aguila Lyrceum of the Philippines University
Therese Alcantara Siena College
Patricia de Leon University of Perpetual Help System DALTA
Katelyn Fernandez National College of Business and Arts
Jennifer Gapuz Our Lady of Fatima University
Angela Patrice Gloria Universidad de Manila
Ericha Regalado Arellano University
Airish Joy Rivera Jose Rizal University
Bianca Romano Manila Tytana Colleges
Ria Angelique Siozon Colegio de San Juan de Letran

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