Miss Millennial Philippines is a beauty pageant for female individuals of the millennial generation who are beautiful, talented, and intelligent. It is part of Eat Bulaga!'s celebration of its thirty-eighth anniversary. Hence, the pageant has a total of thirty-eight candidates from different provinces all over the Philippines.

Original title card

Unlike ordinary beauty pageants, Miss Millennial Philippines places a great emphasis on the culture of the provinces and cities from which each of the thirty-eight candidates originated. The candidates must showcase the tourist spots in their provinces and take Filipinos on a visual tour of the places of interest in their respective locales. The pageant's goal is to make Filipinos realize how beautiful the Philippines truly is.

On 30 September 2017, Julia Novel Gonowon of Camarines Sur was crowned as the first ever Miss Millennial Philippines, winning against the other thirty-seven candidates.

Miss Millennial Philippines 2017 was followed by a second edition in 2018.


The thirty-eight candidates of Miss Millennial Philippines were introduced on 29 July 2017 during Eat Bulaga!'s thirty-eighth anniversary celebration.


In the following weeks, the thirty-eight candidates appeared one by one in order for the public to get to know them and their provinces a little better. Each day, the Eat Bulaga! hosts interviewed the featured candidate of the day with a great emphasis on the beauty of their provinces. The candidate also brought delicacies and other local dishes in order to share the food of her province to the pageant's hosts and studio audience. A short promotional video produced by the province's tourism department was also shown during the interview in order to feature the rich culture and the various tourist destinations of the candidate's province.


The candidates of Miss Millennial Philippines

The candidates also faced different Facebook challenges during the weeks of the interview, which asked the candidates to post specific places and scenes of their provinces. The candidates posted the images on their social media, and were featured on the official Facebook page of Eat Bulaga!.

Talent portion

In the week of 25 September 2017, the thirty-eight candidates must show their talent in the week-long talent portion of the competition. The talent portion is simply a non-elimination round to determine the most talented contestant who will receive the Most Talented Miss Millennial award. The talent portion does not have any impact on the results in the grand coronation day.

Prejudging round

The thirty-eight millennial candidates also underwent a prejudging round on Wednesday, 27 September 2017. The prejudging round is a question-and-answer portion with a panel of judges providing a different question to each of the thirty-eight candidates. The results of the prejudging round determined the delegates who would make it to the Top 10 during the grand coronation day of the beauty pageant. It was not aired on television and did not have a live audience. Instead, the prejudging was posted on the official YouTube page of the noontime show.

Grand Coronation Day

The grand coronation day of Miss Millennial Philippines was held on 30 September 2017 at the 20,000-seater Mall of Asia Arena in Pasay City, Metro Manila. The episode was solely dedicated to the grand coronation day of the beauty pageant; no other segments were aired that day.

After their introductory walk, the thirty-eight millennial candidates were immediately narrowed down into Top 10 based on the results of the prejudging round that happened three days before the grand coronation day. The Top 10 finalists then underwent a question-and-answer portion. The ten candidates must select a social media platform that each contains a question closely related to their chosen platform. The ten questions used for the pageant were selected from the numerous questions sent by netizens around the world.


Miss Millennial Philippines winners

Julia Novel Gonowon of Camarines Sur was hailed as the grand winner of Miss Millennial Philippines 2017. She took home ₱500,000, a condominium unit from Bria Homes, and a 2017 Mitsubishi Montero Sport.

The first runner-up, Carina Cariño of La Union, was awarded ₱150,000. Meanwhile, Eleonora Valentina Laorenza of Aklan took home ₱100,000 after being declared as the second runner-up of the competition. Shiara Joy Dizon of Malabon City was announced as the third-runner up and won ₱75,000.

A special prize of ₱100,000 was also awarded to the Bayanihan Queen, Dianne Irish Joy Lacayanga of Ilocos Norte. In addition, a chosen project in her city or province also received support worth ₱1 million. Other special awards were also given to some of the candidates, such as the Most Talented Miss Millennial Award and Best in Regional Gown.

Results Chart

Top 10
Candidate Origin Result
Julia Novel Gonowon Camarines Sur Winner
Carina Cariño La Union First runner-up
Eleonora Valentina Laorenza Aklan Second runner-up
Shiara Joy Dizon Malabon City Third runner-up
Jasmin Bungay Pampanga Top 10 finalist
Berjayneth Chee Misamis Oriental Top 10 finalist
Sarah Elizabeth Madrigal Lapu-Lapu City, Cebu Top 10 finalist
Sofia Jane Panapanaan Parañaque City Top 10 finalist
Allyza Molly Teodoro Davao City Top 10 finalist
Anie Uson Pangasinan Top 10 finalist
Special Awards
Award Candidate Origin Prize
Bayanihan Queen Dianne Irish Joy Lacayanga Ilocos Norte ₱100,000 for candidate
₱1 million for province
Miss Zonrox ColorSafe
Best in Regional Gown
Vanna Vefsie Discaya Masbate ₱50,000 for candidate
₱10,000 for designer
Most Talented
Miss Millennial
Camille Folio South Cotabato ₱30,000
Friendship Award
Teresa Soledad Caccianiga Camiguin ₱50,000
Miss Kopiko Blanca
(most outgoing personality)
Shiara Joy Dizon Malabon City ₱50,000
Miss Millennial Poten-Cee

(healthy and glowing skin)

Shiara Joy Dizon Malabon City ₱50,000
Miss Flawlessly U
(most natural and fun-loving)
Julia Novel Gonowon Camarines Sur ₱50,000


Candidate Origin
Joana Marie Abanza Apayao
Czarmy Alcober Leyte
Tarilaye John Beke Antique
Kimberly Anne Bernal Cavite
Jasmin Bungay Pampanga
Jeanevave Cabauatan Isabela
Teresa Soledad Caccianiga Camiguin
Mary Jade Capin Zamboanga Sibugay
Carina Cariño La Union
Jaya Pearl Cartujano Capiz
Berjayneth Chee Misamis Oriental
Chelsea Claro Nueva Vizcaya
Patriz Anne Dabu Bataan
Vanna Vefsie Discaya Masbate
Shiara Joy Dizon Malabon City
Camille Folio South Cotabato
Arianne Dia Gallotan Baguio City, Benguet
Julia Novel Gonowon Camarines Sur
Jenny Rose Ignacio Caloocan City
Kimberly Johnson Zambales
Dianne Irish Joy Lacayanga Ilocos Norte
Daniella Lamptey Mandaluyong City
Eleonora Valentina Laorenza Aklan
Naiomi Leaño Tarlac
Mary Justine Anne Lucero Puerto Princesa, Palawan
Sarah Elizabeth Madrigal Lapu-Lapu City, Cebu
Jozylyn Manansala Laguna
Maria Chrischelle Marañon Nueva Ecija
Jenwell Morante Quezon
Joannie Olila Muntinlupa City
Sofia Jane Panapanaan Parañaque City
Edelle Rose Pilatan Bulacan
Angelica Esther Portugaleza Negros Occidental
Ladylyn Santos Quirino
Josephine Segovia Guimaras
Allyza Molly Teodoro Davao City
Anie Uson Pangasinan
Carmela Villaruel Sarangani