Nicomaine Dei Capili Mendoza (born March 3, 1995), popularly known as Maine Mendoza, is a Filipino actress, comedienne, television and Internet personality, writer, product endorser, and occasional singer-songwriter. She is best known for her viral Dubsmash videos and her role as Yaya Dub in the noontime variety show Eat Bulaga!'s "Kalyeserye" segment that was previously aired on GMA Network and worldwide via GMA Pinoy TV. Her rise to fame is often described as phenomenal and unconventional due to the unscripted forming of AlDub love team in Eat Bulaga! on July 16, 2015 where she was paired with Alden Richards. AlDub is a portmanteau of Richards' first name and Mendoza's character in "Kalyeserye".