José María Ramos de León, Jr. (born 14 October 1946), better known as Joey de Leon, is a Filipino comedian, actor, television presenter, newspaper columnist, and disc jockey. He is one of the five original hosts who pioneered Eat Bulaga! in 1979. Along with Tito Sotto and Vic Sotto, Joey is one of the only three remaining original hosts who is still part of the show's roster.
Prior to being a television entertainer, Joey de Leon started out his showbiz career in the 1960s as a radio disc jockey and announcer. He worked for twelve radio stations, including those that were owned by ABS-CBN and the Kanlaon Broadcasting System (KBS).
His first big break on television was IBC-13's gag show OK Lang where he also met and developed a solid friendship with Tito Sotto and Vic Sotto. Therefore, the trio that will be later known as TVJ was beginning to take shape at this point.
In the mid-1970s, Joey became a co-host of the Saturday early evening variety program Discorama. He invited his for brothers Tito, Vic, and Val Sotto, his former co-stars at OK Lang, to join him at Discorama. Only Tito and Vic accepted his invitation. Thanks to their Tough Hits segment, which spoofed current hit songs around that period, Tito, Vic, and Joey gained national prominence. Thus, the trio known as TVJ was born.
With their newfound success, the trio was also invited as pinch-hitters in Student Canteen. Eventually, an offer came to them to host a new noontime show for RPN. After some negotiations, the trio accepted.
Eat Bulaga! premiered on July 30, 1979. Along with Chiqui Hollman and Ritchie D'Horsie, TVJ became the pioneer hosts of the television program. Joey was 32 years old at the time of the show's premiere.
As a lifelong Dabarkads, Joey remains loyal to Eat Bulaga! even though no contracts bind him to the noontime program and its production company since 1979. In fact, Joey has become one of the three pillars of the longest-running noontime program. Outside of Eat Bulaga!, he has also become a valuable personality in the overall Philippine entertainment industry for his contributions in the television, radio, music, and print media. Therefore, Joey de Leon was ultimately inducted into the Eastwood City Walk of Fame to honor his remarkable contributions with Tito Sotto and Vic Sotto.